In plain English. If you sign up, take the F5IVE Score or the Identity Profile, join a founding list or send an enquiry, we keep the details you give us so we can do what you asked. Our emails and forms run through Brevo. Analytics and the LinkedIn advertising tag only load if you say yes in the cookie banner. We never sell your data, and you can unsubscribe, see or delete what we hold at any time.
1. Who we are
This website is run by Daniel Brown MSc, trading as The Stoic Architect, based in Telford, United Kingdom. Daniel is the data controller for personal data collected through thestoicarchitect.com.
Contact for anything in this policy: F5ive@thestoicarchitect.com.
2. What we collect
The F5IVE Journey and other email sign-ups
Your email address, your first name if you give it, and the date and fact of your consent. Used to send the five Journey emails and, after that, occasional emails about the framework, the book and courses.
The F5IVE Score
Your answers are scored in your browser. If you ask for your results, we receive your name, email address, your five pillar scores, your total, and your strongest and weakest pillar, so we can send your results and the Journey emails. Your scores are also held in your browser for that visit so the results page and the Identity Profile can show them.
The F5IVE Identity Profile and accounts
Your answers are used to work out your archetype and pillar scores. If you give us your email address at the end, your name, email address and pillar scores are sent to Brevo so we can email your results and, if you agreed, the Journey emails. Your finished profile is also saved in your own browser so you can return to it; that copy stays on your device.
If you create an account, we store your email address, when you created it and agreed to these terms, and every profile you take: your answers, your archetype and your code. You sign in with a one-time link, so we never hold a password. Account data is stored in a database hosted by Cloudflare.
Founding lists
If you join a founding list for a course or the Brotherhood, we keep your first name, email address, which list you joined and when you consented, so we can tell you when it opens.
Enquiries
If you use the speaking and press form, your name, email address, organisation and message are emailed to Daniel so he can reply. They are not added to any mailing list.
Analytics and advertising measurement, only with your consent
If you allow analytics, Google Analytics 4 records which pages are visited, roughly where from, on what kind of device, and how long for. If you allow marketing, the LinkedIn Insight Tag lets us see whether our LinkedIn adverts lead to visits and sign-ups. Neither loads until you choose to allow it. See the cookie policy.
What we do not collect
We do not take payments on this website, and we do not knowingly collect data from anyone under 16. The Identity Profile is for adults aged 18 and over.
3. Why we use it, and our legal basis
| Purpose | Legal basis under UK GDPR |
|---|---|
| Journey emails, results emails, founding lists and updates | Consent, given by ticking the box. You can withdraw it with the unsubscribe link in any email. |
| Replying to your enquiry | Legitimate interests: you contacted us and expect a reply. |
| F5IVE accounts and saved profiles | Consent (Article 6(1)(a)), plus explicit consent for faith-related answers (Article 9(2)(a)). |
| Analytics and LinkedIn advert measurement | Consent, given in the cookie banner. You can change it at any time through Cookie settings at the foot of every page. |
| Keeping the site secure | Legitimate interests in protecting the site and its visitors. |
We do not use your data for automated decisions that affect you, and we never sell it or share it with advertisers.
4. Faith-related answers
Some Identity Profile questions relate to faith and religious practice. Under UK GDPR this is special category data. We only keep it in an account when you have ticked the box giving explicit consent, and you can withdraw that consent by deleting your account. From the My profile page you can download everything we hold, remove individual profiles, or delete your account and every profile in one step.
The Identity Profile is a self-reflection tool, not a clinical or psychological assessment.
5. Who processes it for us
| Service | What it does for us |
|---|---|
| Brevo | Email lists, the Journey and results emails, founding lists, enquiry delivery and sign-in links. |
| Cloudflare | Hosting, security and the database for F5IVE accounts. |
| Google Analytics 4, only if you allow analytics. | |
| The Insight Tag, only if you allow marketing. |
Fonts are served from this website, not from Google, so loading a page sends nothing to a font provider.
6. International transfers
Brevo stores data in the European Union. Google and LinkedIn may process data in the United States. Where data leaves the UK, it is protected by UK adequacy regulations or by contractual safeguards such as the UK International Data Transfer Addendum.
7. How long we keep it
- Email and founding-list contacts: until you unsubscribe or ask us to delete them.
- Enquiries: as long as needed to deal with them, and no longer than two years.
- F5IVE accounts and profiles: until you delete them. Deleting your account removes your email address and every profile straight away.
- Sign-in links: each works once and expires after 20 minutes. Request records are deleted after 7 days.
- Analytics: 14 months in Google Analytics.
- Your cookie choice: 12 months, then we ask again.
8. Your rights
You can ask to see the personal data we hold about you, have it corrected, have it deleted, restrict or object to how we use it, receive it in a portable format, and withdraw consent at any time. Email F5ive@thestoicarchitect.com and we will reply within one month.
If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk. We would appreciate the chance to put it right first.
9. Children, security and changes
This website is not aimed at children. It is served over HTTPS and we use reputable providers with their own security standards. Links to other sites, such as Amazon, Instagram and YouTube, are covered by those sites' own policies.
If we change this policy we will update the version and date at the top of the page. For significant changes affecting people on our email lists, we will tell you by email.